Do I need a web site for my spray tan business?
A web site is a great idea for your spray tan business, but it can take some time to develop one and, without ads, can take some time for the web to fully recognize its proper ranking.
List your business in the following places first: Google Business Profiles, Bing Places for Business, and Yelp. Each of these is like a mini business web site that you can get going in days at no cost to you! Every local business should be in each of these. If your business has been in operation for some time, it may already be partially set up and waiting for you to claim it. Just search for your business in google. You will need a google account to claim it or to set up a new business.
If you're a new business, set up Google Business Profile first, it has the farthest reach. Once you're done, Bing Places for Business may be able to import it. In terms of precedence, Yelp currently is more important than Bing, since Yelp places high for local searches on Google.
Since each of these business listings have similar features, the balance of this article will focus on the features of Google Business Profiles. To get the most from each, you will want to solicit reviews for each one.
Features of Google Business Profiles
- Business information: Businesses can add basic information such as their name, address, phone number, website, business hours, and category.
- Photos and videos: Businesses can upload photos and videos of their products, services, and location to give customers a better idea of what they offer.
- Reviews: Customers can leave reviews and ratings about their experience with the business, which can help other potential customers make informed decisions.
- Messaging: Businesses can enable messaging to allow customers to ask questions and get quick answers.
- Posts: Businesses can create posts to promote events, special offers, or new products or services.
- Insights: Businesses can see how customers are finding their business, where they are coming from, and how they are interacting with their listing.
- Google Maps integration: Google Business Profiles appear in Google Maps, making it easy for customers to find the business and get directions.
- Online booking: Some businesses can enable online booking through their Google Business Profile, allowing customers to schedule appointments or reservations directly from the listing.
- Products and services: Businesses can showcase their products and services on their Google Business Profile.
- Q&A: Customers can ask and answer questions about the business, which can help other potential customers make informed decisions.