A social media strategy for a spray tanning business must take into account the younger, predominantly female audience that spray tanning appeals to most heavily:

1. Define your brand identity: Start by defining your brand identity, which should be reflective of your business's personality, values, and mission. Make sure that your brand identity resonates with the preferences and interests of your target audience. Identify your target audience: As your target audience is younger and predominantly female, it is essential to understand their needs, interests, and habits. Conduct market research to learn about their preferences, including social media platforms they use, types of content they engage with, and what motivates them to buy.
2. Choose the right platforms: Based on your target audience's research, choose social media platforms that align with your brand and business goals. Instagram and TikTok are popular platforms among younger generations, while Facebook and Twitter can also be useful for reaching a broader audience. Depending on your target audience, you may also want to consider platforms like Snapchat or Pinterest. Don't try to do all platforms at once. Doing a good job on one is better than spreading your efforts thin on many.
3. Create engaging content: To capture the attention of your target audience, create content that is visually appealing, informative, and engaging. Showcase your spray tanning services, share before-and-after photos, post tips and tricks for spray tanning, and feature user-generated content to build community and engagement.
4. Use hashtags: Hashtags are an effective way to increase your reach and visibility on social media. Use relevant hashtags that relate to your spray tanning business, such as #spraytan, #tanlife, #tanlines, and #tangoals. Also, consider using trending hashtags to expand your reach and attract new followers.
5. Run promotions and contests: Running promotions and contests on social media can be an effective way to increase engagement and attract new customers. For example, you could offer a discount on spray tanning services to anyone who shares your post or tag a friend in the comments.
6. Engage with your audience: Finally, engage with your audience by responding to comments and messages promptly. This will help you build trust and loyalty among your customers and increase engagement on your social media platforms. Consider using social media management tools to streamline your engagement efforts.